This Research Animate pulls together some of the key sexual economics arguments made by social scientists, including Roy Baumeister, Kathleen Vohs, Timothy Reichert, Mark Regnerus, and George Akerlof. Essential to the mission of the Austin Institute is the dissemination of both thought-provoking and rigorous academic research on family, sexuality, social structures and human relationships. In order to engage a wider audience, we are developing select research projects into a medium amenable to our digital age.